How Come You Don't Have an E-business Strategy? PDF By:Matt Haig Published on 2002 by Kogan Page Publishers While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion. This Book was ranked at 15 by Google Books for keyword Business Money Biography History best seller. Book ID of How Come You Don't Have an E-business Strategy?