The Business of Creativity PDF
By:Brian Moeran
Published on 2013-12-15 by Left Coast Press
How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
This Book was ranked at 16 by Google Books for keyword Business Money Advertising best seller.
Book ID of The Business of Creativity's Books is zR3dAQAAQBAJ, Book which was written byBrian Moeranhave ETAG "ESzqyDdS3fk"
Book which was published by Left Coast Press since 2013-12-15 have ISBNs, ISBN 13 Code is 9781611329148 and ISBN 10 Code is 1611329140
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Book which have "299 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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