Marketing, Copyright Update PDF
By:James L. Burrow
Published on 2012-09-20 by Cengage Learning

MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This Book was ranked at 23 by Google Books for keyword Business Money Advertising best seller.
Book ID of Marketing, Copyright Update's Books is gWYKAAAAQBAJ, Book which was written byJames L. Burrowhave ETAG "lV1ugChIARE"
Book which was published by Cengage Learning since 2012-09-20 have ISBNs, ISBN 13 Code is 9781133715887 and ISBN 10 Code is 1133715885
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "736 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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